7 Questions For Food Blogger Alana Chandler | Jewish Women's Archive (2024)

JWA chats with food blogger and recipe developer Alana Chandler.

JWA: When did you discover your love of baking?

Alana Chandler: My tenured friendship with baking began so long ago that it’s a bit hard for me to pinpoint when It All Began! At the very foundation, the grounds upon which this companionship sprouted were fertile because of my love for textures. Something about kneading dough, melting powders into syrups, crushing crackers with palms, squeezing pulp out of lemons — baking becomes a visceral, meditative endeavor. Inviting all five senses to dance with the ingredients, baking has been my artistic coping mechanism. Baking allows me to temporarily fall into primordial sensation and wonder. How did that blobby pale dough turn into this expansive golden loaf of bread? The choir of yeast bubbling away melodies through hot air, neighbors to gluten proteins outstretching their arms to embrace sugars caramelizing. It’s a huge privilege to have the material means to engage in such a hobby; seeing the act of baking as a form of generative expression and spiritual nourishment relies on having food security, often excess. The best part of baking is sharing.

I leaned into baking in high school. My American history class was offering some sort of extra credit, which prompted me to make a cake decorated with red fondant and a yellow sickle to represent the Soviet Union flag, with an interior that revealed the American flag when sliced. While I don’t remember the prompt that inspired such a cake, what I do remember is that making the fondant from scratch required mixing melted marshmallows with powdered sugar and so much food coloring that my hands were stained blood red for days. For some reason, coming into high school with those murderous palms wasn’t against the high school dress code, but wearing jean shorts was! Fortunately, loitering between classes to sell my homemade granola and cookies was also allowed. My freshman year, friends in my lunch period motivated me to start@chow.by.chikamatsu to share my kitchen experiments. And thus, my first-born (my Instagram baking blog) came to be.

JWA: Your blog highlights delicious plant-based recipes. Are there any common misconceptions about vegan cooking that you want to debunk?

AC:A common misconception about vegan food is that it tastes akin to a collaboration-gone-wrong of Grass x Bird Food. To debunk this myth, I’d like to employ the metaphor of a potato. Potatoes are dear to many of our hearts, be they fried, mashed, or roasted. But no one really eats a potato raw, biting into it like an apple. What I’m trying to emphasize here is that vegan cooking—or all of cooking for that matter—is about knowing what ingredients to acquaint with one another to elevate an otherwise bland food into an edible masterpiece! It’s a skill truly everyone can cultivate.

For those wondering where to begin, it can be daunting when traditional pastries rely on rich and very non-vegan ingredients like cream and eggs. One-to-one plant-based substitutes like vegan milk or butter can be expensive and hard to find depending on where you live, but with the blessing (curse?) of the internet, apt substitutions are only a Google search away. Or make your own rogue replacements with some trial and error! The liquid from canned beans can be whipped up to make a vegan meringue that doesn’t use egg whites. Tahini (sesame paste) or silken tofu can be used to make savory dishes creamier. Cream from a can of full-fat coconut milk can transform into a banging whipped cream. Bird food could NEVER!

JWA: You also highlight Japanese-Jewish fusion recipes, including matcha sesame babka and halva butter mochi. How does baking connect you to both of these facets of your identity, and are there any similarities between the significance of food in both cultures?

AC: I’m not saying anything new when I say: food is personal, communal, historical, political—more than what a line of text can fit. Food is the nourishment necessary to sustain life, and its very necessity is what allows it to brush shoulders with all aspects of the human experience. Food and culture are bound together at the hip. As a Japanese-American Jew who used to struggle with feeling like a watered-down version of my familial heritages, I’ve found empowerment in crafting my own traditions — recipes as food rituals. As I’ve written in my fusionrecipe for warabi mochi-inspired Hanukkah donuts, “It brings me inexplicable joy to combine and share my cultures through fusion food, embracing the exhilaration of recipe experimentation and creating a symbolic manifestation, albeit utopic, of cross-cultural unity I hope to foster.”

JWA: Are there other places in your life where you are able to “fuse” your Japanese and Jewish identities?

AC:Identity is a funny little thing. A funny big thing. Without falling too deep into that philosophical wormhole, I would say that the ways in which being Japanese and Ashkenazi merge in my life are just as much being “American” mixes with “Youtube addict,” or being a “doodler” fuses with “loving moss” (True “fun” facts about yours truly). We all exist at various intersections and liminalities; we are shaped by the convolution of innumerable kaleidoscopic facets that it’s difficult to detangle the discrete influence of individual elements. Getting back to the question, my answer is, let’s talk in person. For the unsatisfied reader, I can admit that I wish for a genre of music that marries klezmer with enka, a type of traditional Japanese music. Both incorporate beautiful harmonic minor scales. Once Spotify drops that playlist, I foresee all Japanese Jews across the poles of Earth becoming magnetically bound, merging into one mega-soul, and ascending to heaven, as predicted in the Book of Genesis.

JWA: Tell us about your involvement with Tlaim: A Patchwork Cookbook.

AC: Tlaim: The Patchwork Cookbook is a grassroots, community cookbook project that aims to celebrate the racial and ethnic diversity within the global Jewish community. Supported by Be’Chol Lashon as a nonprofit endeavor, Tlaim honors and amplifies the myriad recipes and food traditions that have historically been excluded from Western Jewish institutional spaces. Thus far, Tlaimhas released a Passover zine, containing a mosaic of Pesach recipes which can be found onour website. We're still seeking recipe submissions, so please consider submitting!Any questions can be directed toour email, and you can learn more byfollowing our Instagram.

JWA: Do you have any advice for folks looking to improve their home baking skills?

AC: I can recommend how I learned best: watching how-to baking videos on Youtube and getting any questions answered on Reddit. Instagram is also lush with bakers that inspire me with their vibrant ingenuity. As of now, I’m in love with @itsholly for her divine intuition in combining fascinating textures and flavors, @the_bananadiaries and @the_domesticgothess for staple vegan desserts, @blackforager for cooking techniques using foraged plants and fungi, @chez.jorge and @itslizmiu for vegan Asian cuisine, @black.nutritionist for decolonial nutrition education, and @littlefatboyfrankie for dreamy fusion recipes and food photography.

JWA: Lastly: what is your comfort meal?

AC: My mom’s fried tofu karaage (marinated in soy sauce, sesame oil, mirin, and ginger) on top of a bed of brown rice with a side of broccoli. I am a broccoli obsessive. My high school yearbook quote was “brocc-and-roll.” Brussels sprouts crisped up in the oven are a close second. Mushrooms and a can of lima beans sauteed in garlic, Carolina Reaper chili powder, lemon, and olive oil never fail. Seventy-percent+ dark chocolate and kettle corn warm my heart. So does a good cup of jasmine tea.

7 Questions For Food Blogger Alana Chandler | Jewish Women's Archive (2024)

FAQs

What questions should I ask a food blogger? ›

Frequently Asked Questions
  • Where Do You Get The Inspiration For Your Recipes? ...
  • Can You Use Other Peoples' Recipes On Your Blog? ...
  • Can I Use Your Photo Or Recipe On My Website Or Blog? ...
  • What's Your Background In Food? ...
  • Do You Have Any Recipes For _________? ...
  • Do You Follow a Particular Diet?

Who is the most famous food blogger in the world? ›

100 Best Food Blogs
  1. The Recipe Critic. The Recipe Critic, founded and curated by Alyssa Rivers, is a treasure trove of culinary delights aimed at both novice cooks and seasoned food enthusiasts. ...
  2. Minimalist Baker. ...
  3. Cookie and Kate. ...
  4. Serious Eats. ...
  5. Pinch of Yum. ...
  6. Food52 Blog. ...
  7. Smitten Kitchen. ...
  8. Love and Lemons.
7 days ago

What is the best question for a blogger? ›

General questions in a blogger interview
  • Describe why you started blogging.
  • What is a professional area you'd like to improve in?
  • Can you provide blogging references?
  • Which bloggers or blogs do you admire and why?
  • Tell me about yourself .
  • What is your favorite thing about blogging?
Jun 24, 2022

What are some good food questions to ask? ›

Interesting food trivia questions
  • Which two spices are the most popular in the world? ...
  • What is the only food that can never go bad? ...
  • If you have Mageirocophobia, what are you afraid of? ...
  • What type of food holds the world record for being the most stolen around the globe? ...
  • What is the only fruit with seeds on the outside?
Jan 31, 2022

Who is the richest food blogger? ›

Who Is the Richest Food Blogger? The highest-earning food blog out there is Pinch of Yum. According to a recent report from January 2023, the blog income reached over 10 million dollars last year. While that is clearly a lot higher than any average professional food blogger's salary, it is still something to aspire to.

Who is the highest paid blogger in the world? ›

Top 10 Highest Earning Bloggers 2024 (Earnings & Analysis)
  • Who are the highest earning bloggers? (And how much do they earn?)
  • #1: Timothy Sykes ($1 million per month)
  • #2: Chiara Ferragni ($250,000 per month)
  • #3: Melyssa Griffin ($238,000 per month)
  • #4: Sarah Titus ($200,000 per month)
  • #5: Pat Flynn ($200,000 per month)

How much does the average food blogger make? ›

$62,275

What do you talk about in a food blog? ›

Home cooking topics
  1. Best home food recipes. While people can enjoy fine dining at a posh restaurant, the reality is we can't afford to eat there every day. ...
  2. Home cooking safety tips. Discuss home cooking safety tips like: ...
  3. Home cooking snacks tips. Produce content about: ...
  4. Cooking quality food on a budget.
Sep 1, 2023

What makes a good food blogger? ›

Building trust is at the core of food blogging so recipes must be tested thoroughly and work as they say they do. Food bloggers value carefully-written content which doesn't have poor spelling and grammar and isn't too long, confusing or ambiguous.

How do you approach a food blogger? ›

Here are a few tips to assist you with your first personal contact with the food blogger:
  1. Don't ever send a press release to a food blogger. ...
  2. Address the blogger by name – no generic greetings.
  3. Start with the soft sell. ...
  4. Tell them why you reached out to them. ...
  5. Show your personality and send the email yourself.

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